Creative Director · AI Visual Production · London / Surrey
I make visual campaigns and motion content for fashion, beauty and culture brands — through AI tools, considered creative direction, and a genuine understanding of how garments and objects exist in the world. Quick to move. Built to last.
What I do
AI visual campaigns
Motion content, reels, and campaign imagery at a fraction of production cost.
Creative direction
Concept, visual identity, and art direction for shoots, releases, and brand moments.
Bespoke garment design
Custom pieces for brands and artists who need something that doesn't exist yet.
Selected work
Vyrao commissioned a short Instagram reel to mark their pop-up move from New York to Harvey Nichols, London. Working from a tight brief — no 3D assets, no licensed locations — I produced a dynamic motion piece that elevated real space through abstract animation and quiet visual storytelling. Delivered to a premium standard, on time, within budget.
A complete creative cycle, from initial conception through to published editorial. Extinct Future Tribe was designed and made by hand: latex poured and constructed from scratch, sculptural wool, couture techniques applied to garments that read as both excavated artefact and body armour. The collection holds the tension between ruin and rebirth, the ancient and the synthetic — things that feel like they were unearthed rather than made.
The editorial Skinshed, published in NASTY Magazine, extended the world of the collection outward — a visual shedding of skin where beauty curdles into transformation and darkness feels almost sacred. I led the creative direction, production, and styling throughout. The collection has also been featured as a visual essay in Obtuse Archive and a designer profile in Fassion.
A close creative collaboration with the artist on the visual world of their Sweat and Flesh release. The raw concept came from Hasznat; I developed it into a fully realised visual identity — art direction, image production, and execution for the single cover. The work is present across the artist's platforms and press accompanying the release.